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Romanian National Association of 
Flour Milling and Baking Industries
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Although Romania's reputation has been tainted by negative press coverage due to political and human rights issues, ANAMOB intends to provide a more balanced view, outlining the opportunities and long-term business potential; at the same time, the constraints also need to be clearly stated.

Romania offers many opportunities to foreign companies. Its strong agricultural base is rapidly being privatized, and the food industry is picking up the pace. There are many new, smaller companies that are viable and with little or no debt. These companies are eager for foreign expertise and investment.

Joint ventures and other business linkages with Romanian companies would give foreign firms a strong position to compete for sales in Central Europe and countries of the former Soviet Union.

Over the years, ANAMOB organized several in-country visits for American, French and Brittish investors. The teams, comprising various number of foreign specialists, visited Romanian companies to identify opportunities and gather information on local firms. Detailed company profiles and brief sub-sector analyses were prepared as a result of those trips. (Reports prepaired during these visits are confidential).

Romanian companies are private companies or initiatives, or recently privatized with substantial state ownership or still entirely in state ownership, and are looking for business ties, two-way trade, licensing, and joint ventures. There are some common problem areas, such as lack of financing; obsolete technology; low productivity; and lack of a distribution network, packaging materials, and equipment, among others, that limit most of those companies. Management in many cases is very capable and achieves a lot in spite of limited resources and adverse conditions.

Potential areas of interest that have been identified as opportunities for foreign products and/or technology, in food and agribusiness include meat and dairy processing, dairy distribution networks, wine and spirits processing and marketing, baking, milling and confectionary, potato and soybean processing, integrated farm production, breeding material, foreign meat products (for further processing), feed concentrates, and financing.
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